Charles Hippisley-Cox writes:

Amongst the 12,000 “pre-vinyl” 78s in our British Dance Band Collection are examples of around 200 different record labels.   One particularly rare and sought-after brand can be seen here at the start of this video. It is the very short-lived “Gold” Edison Bell label which was only in existence for about 18 months in 1933-4.  The rest of the video features still photographs of the Joe’ Loss band.   Joe led one of the best British bands of the 1930s and he was still active as a bandleader until his death in 1990.